author of "The Responsibility Revolution: How the Next Generation of Businesses Will Win"

Here to talk about his book, THE RESPONSIBILITY REVOLUTION: How the Next Generation of Businesses Will Win is Jeffrey Hollender, co-founder, Executive Chairman and Chief Inspired Protagonist of Seventh Generation Inc. His blog, Inspired Protagonist, is a closely-followed resource spotlighting socially responsible business practices on the global stage. He has led Seventh Generation from its humble beginnings to its current position as the nation’s fastest growing brand of natural home and personal-care products. As a leading authority on issues related to green consumerism, he frequently addresses social and environmental responsibility issues at national and international venues. He co-founded and was a director of Community Capital Bank, a New York financial institution that invests in affordable housing and community development. He serves on the Board of Directors of Greenpeace USA, Healthy Child Healthy World, Vermont Businesses for Social Responsibility, the Environmental Health Fund, Verite, and Alloy Inc. He’s also helping to build the American Sustainable Business Council, a national coalition of executives and entrepreneurs who are working to create a more equitable and sustainable economy.

Tune in this Thursday to here Jeff share his examples of his own successes, as well as the successes of other companies as well as to learn about corporate responsibility as a process and a model.