Defining Corporate Responsibility

author of "The Responsibility Revolution: How the Next Generation of Businesses Will Win"

Here to talk about his book, THE RESPONSIBILITY REVOLUTION: How the Next Generation of Businesses Will Win is Jeffrey Hollender, co-founder, Executive Chairman and Chief Inspired Protagonist of Seventh Generation Inc. His blog, Inspired Protagonist, is a closely-followed resource spotlighting socially responsible business practices on the global stage. He has led Seventh Generation from its humble beginnings to its current position as the nation’s fastest growing brand of natural home and personal-care products. As a leading authority on issues related to green consumerism, he frequently addresses social and environmental responsibility issues at national and international venues. He co-founded and was a director of Community Capital Bank, a New York financial institution that invests in affordable housing and community development. He serves on the Board of Directors of Greenpeace USA, Healthy Child Healthy World, Vermont Businesses for Social Responsibility, the Environmental Health Fund, Verite, and Alloy Inc. He’s also helping to build the American Sustainable Business Council, a national coalition of executives and entrepreneurs who are working to create a more equitable and sustainable economy.

Tune in this Thursday to here Jeff share his examples of his own successes, as well as the successes of other companies as well as to learn about corporate responsibility as a process and a model.

Climbing the Green Ladder

This week on Planet Good Radio, Amy Fetzer and Shari Aaron are here to discuss and share their experiences in writing their newest book, Climb the Green Ladder: Make Your Company and Career More Sustainable, a guide to help and inspire others who also want to make a difference by giving them the tools and motivation to change their workplace from within, to set them on more successful and sustainable paths.

Amy Fetzer is a freelance journalist, author and consultant specializing in sustainability. Amy’s work focuses on creating engaging communications, from environmental white papers to magazine articles and workshops, that inspire, entertain and inform. Her goal is to empower individuals and organizations to make positive choices. Amy studied Sustainable Development at the University of Surrey for a Masters degree. Amy’s clients range from the BBC, Green Futures and The Guardian to Hewlett Packard, Sodex and My Weekly magazine. To find out more, please visit: www.climbthegreenladder.com.

Shari brings 25 years experience in business, marketing and sustainability.
She excels at helping clients to uncover driving consumer forces, identifychanging marketplace dynamics and translate sustainability into successful business decisions. Shari’s Her expertise is helping enterprises understand how they are perceived in terms of environmental, social and economic impacts and how to strengthen their marketplace advantage. She co‐wrote Climb the Green Ladder because she understands that ‘more sustainable’ also means ‘more
successful’ ‐ both for a company and its employees. Through her work, she provides the tools and motivation to help transition companies (and employees) towards a more successful, more sustainable future. Her work showcases the 6 key themes that underpin effective sustainability strategies and highlights real‐life case studies to ensure employees apply sustainability principles at their workplaces.

Making global difference one conscious beverage at a time

Greg Steltenpohl

Here to give his own expertise in social business is Greg Steltenpohl who chooses to make a difference one conscious beverage at a time. Founder of Odwalla and now co-founder of Adina World beverages, Greg has proven his success by helping to bring natural and organic beverages to consumers worldwide. Now he’s bottling sustainability and social responsibility with a new line of herbal beverages called Adina Holistics. As co-founder of Adina, Greg loves sharing his progressive vision and his entrepreneurial tips with today’s new generation of social entrepreneurs.

Greg’s mission-based company uses only USDA certified organic, fair trade ingredients. The Adina Holistics line is rooted in the 5000-year old herbal traditions of Ayurvedic medicine.

Adina For Life also chooses to run its touring school bus on vegetable oil to get across it’s purpose of spreading hope for a more sustainable future. This company is doing great things for the environment, for health education, and for our tastebuds. Tune in Thursday to hear Greg’s amazing story!